Our Team
Our team come from a variety of professional backgrounds: small business accounting, audit, and commercial, but they all have this in common – years of experience, recognised qualifications, and a passion to help business owners.
Over the years, the All That Counts team have worked with many small to medium sized businesses to simplify and organise the administrative side of their operations.
Our extensive selection of clients includes professionals, service providers, family businesses, printing & design, franchises, gyms, childcare, importers, cafes, wholesalers and not-for-profit organisations.
Our team values are built on the foundation of trust, innovation, confidentiality, integrity, flexibility, culture and teamwork. You can rely on us to follow through and do what we say we’ll do.
Thinking outside the box is what we do best irrelevant where you are in Australia.
Lielette Calleja | Founder & Director
In 2017 All That Counts were the Australian winners for Intuit Firm of The Future. I am proud to say that we worked tirelessly to make sure that we are always looking at better ways to improve client experiences around their business numbers and processes.
My working history in the accounting profession has been a diversified one and is a testament to the professional I am today. The impact I have on many different people is due to being exposed to different genres, industries and systems.
After completing my accounting studies, it was a natural progression for me to work in the SME market, partly because my father was a self-employed tradesman, I felt that I could relate to that market. I saw first-hand the struggles of small business and that life as a business owner comes with many challenges. Throw a GFC into the mix, and you have yourself the makings of a bookkeeper who knew that her role was more than merely to manage the books. My role as a confidant, trusted friend, and professional advisor was on the rise but I had so much more to learn and decided it was time to venture into the big world of corporate.
I spent nine years working as an accountant & financial controller in the music industry managing finance teams plus working in logistics operations. I then moved to Pay TV as a business analyst & national procurement manager. The finance and operational insights I gained in my roles set me apart from any bookkeeper or accountant and primed me to go back to my first love, that being small to medium business.
I setup All That Counts as a high-level bookkeeping business that provided CFO Management services back when CFO wasn’t even trending in today’s world.
I have worked with many start-ups and small businesses to turn them into successful big players as being small does not mean they need to think small.
Business owners need someone who not only is a thought leader in the industry but a thought leader for their business.
Gai Bedford
Client Services Manager
Alex Choy
Senior Bookkeeper
Farrah Encierto
Bookkeeper
Mel Navarro
Senior Bookkeeper
